With this business idea you can provide a relaxing spa service to people in their own homes.
I have a friend who loves to have a facial, but because of her busy lifestyle and the lack of facial services in our area she rarely gets the chance.
Many people just cannot make time in their schedules to allow themselves the luxury of a facial, especially if they work full time.
And there just may not be enough services in an area to accommodate all the people who would want to schedule a facial on Saturday.
Now if you have any interest and training in massage or beauty, you could provide a service where you bring the facial service to a person’s home.
This would mean working a more flexible schedule, but it might be ideal for a mom who would like to be at home with her young children during the day.
And this could be a very easy and lucrative way to earn an extra income; salons usually charge at least $50 to $100 for a 1 to 2 hour facial.
People are very beauty conscious today, but they are also very busy so if you can see a possible demand for this service in your area it might be something to consider.
With this business idea, even if you do not have any formal training, there are enough resources online and in books to get yourself started.
You can learn how to give a facial using techniques such as exfoliation, iontophoresis, waxing, and lymphatic drainage with expert skin care tips in this
free beauty video series
from ExpertVillage.com.
You will need to be careful though about offering services that require specialized training and a lot of skill and practice.
You may want to consider esthetician training, but it's a lot of investment in time and money that might not pay off in demand in your area.
You could also offer this service at the client's office if they can schedule that much time into their workday without interruption.
Another possibility would be to offer facial massage parties where you give the hostess a facial while instructing the other guests on how to do some at home skin care and facials for themselves.
You could also do a mini facial on each guest too.
Add on income ideas for this service would be business idea #4 -
Eyebrow Shaping.
You could also build your facial massage business around a niche of doing exotic or specific facial massage techniques if you wanted to become a specialist.
Special types of facial massage, such as Ko Bi Do - Ancient Japanese Beauty Massage, Indian Massage and Aromatherapy Facial Massage (see the recommended Amazon books to the right down this page,) have an added mystic and allure.
And this is a great way to distinguish your business and offerings even more, and give you an added marketing edge.
You could also sell special skin care products that you use in your facials and/or recommend for your clients daily beauty routine.
Most companies who sell these types of beauty products offer commissions on orders, so all you have to do is take your brochures with you to your client's appointment and suggest certain products that would benefit them.
Make sure the products are of ultra high quality though, you want to give yourself and your service the persona of luxury and spa quality, so you should find products of that caliber that are not generally available to the public.
You will have to make an investment in this venture; you will need quality skin care products, tools and equipment.
And of course you also need dependable transportation - (remember to keep good mileage records for the business tax deduction.)
The more high end equipment you use, the more impressive your service will become.
And these are the types of things you can highlight as part of the marketing for your services. These equipment purchases are also tax deductible, plus you get the benefit of being able to use them to care for your own skin too.
Everyone would love to have the pores around their nose vacuumed with a professional caliber pore extractor.
But again be careful, you need to be sure you are properly trained to use any of these types of equipment so you don't cause any damage to your clients skin.
Now as we move to marketing ideas for this business idea, the best advertisement you can possibly have for this service is to have beautifully cared for skin yourself.
It will be very hard to attract clients if you do not project the image of your service.
This also means head to toe good grooming and a attractive, professional esthetician outfit too.
The best way to begin marketing this idea will be to start giving away free facials to friends and family.
Put together a brochure about your services and have professional business cards to leave with them when you do the facials.
Word of mouth will begin spreading, and you should be able to get your first clients this way.
You can also leave brochures in places where you think potential clients will find them such as fitness centers, boutiques, coffee shops, and even salons that do not provide facial services themselves.
Offer to give the salon owner a free facial so they can evaluate your services and decide whether to recommend you to their clientele.
Once you start to establish and build up your client base, if you are providing an excellent service you should be able to maintain a quality repeat business.
Always suggest clients schedule their next appointment when you finish with the present one, then they don’t have to remember to call you, they simply get into a facial routine.
It’s a good idea to call them though a few days before their next appointment simply as a reminder in case they forget.
You could also
build a website
to showcase your services, provide educational tips and ongoing facial beauty news and info, and sell your recommended beauty supplies as an additional income builder.
To do more research about this business idea besides watching the videos listed above, simply do a Google search about facials and all the sub and related categories.
You will also probably discover some good sources of beauty supplies to use for your service. Your local library might have some good books you could check out too.
You also might want to consider offering as natural a service as possible.
People are becoming more and more conscious of the chemicals and toxins that permeate most beauty products, so if you can offer natural, safe and green products as part of your service this will put you in even more demand.
I know for myself as much as I would love to have a facial, the few times I have ever indulged I could not enjoy the process because the products that were used during the facial irritated my sensitive skin.
So this business idea should give you a lot of food for thought, and lots to research if you think it might be an idea that you want to pursue.
