How to Market Handcrafted Items

How to Market Handcrafted Items

If you love to make handcrafts, and you are good at it, chances are good you have your items tucked into boxes and crammed into corners all over your home. You friends and family have all the items they will ever need, as do your neighbors and co-workers. It has no doubt occurred to you that perhaps there is some money to be made from your talent, and you might very well be right, it is just a matter of learning how to market your handcrafted items. There are people looking for attractive, one-of-a-kind items such as you make the only problem will be in showing them how to find you.

Handcrafted ItemsSelling online is a good way to start. EBay offers a place where potential customers congregate online. If you can offer something online that is unique for a good price you can definitely eventually develop a following this way. However, this is a case of not putting all your eggs in one basket. This shouldn’t be the only place for your products. Another good site is Etsy.com, which actually specializes in handmade items, but again don’t stop here. You might want to open a blog or website. All three of these options work better if you create a seller account with PayPal, if you don’t already have one. This will make Internet sales possible for relatively little cost to you.

For larger items, you might try consignment stores. Call before taking anything in and work out how much they will be taking off the sell ahead of time. You don’t want to have to a disagreement after the fact.

While it might not immediately seem like it, one of the best places for creating a display and selling your items is at a flea market. Often at first sellers feel a little let down when they see the realities of this venue, which can appear a little rough around the edges, but it allows you the ability to be in the public at a low cost. Here you can interact with the potential customers and hear firsthand what they have to say about your product on first sight. This affords you not only the chance to sell your items, but also a way to know how to improve on your design to better give people what they want. Many flea markets offer unmanned booths or table space for either a small daily, weekly, or monthly fee. If you plan to set up for an entire day be sure and take someone with you trustworthy enough to run the booth while you take breaks.

Do not forget to link all your sell points together to maximize your business opportunities. Mention your booth on websites you sell from and advertise your eBay links at the flea market so have a circle of places where customers can find your items. For a relatively low cost, you can have business cards created with your name, the items you sell and your web links to hand out to consignment stores and flea market customers. You can also mail these out with each online order.

Promoting your product at the least possible cost will help move the items you so carefully and beautifully crafted.


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